Airlift Blog

Dangling the Carrot (Literally): Micro Markets & Employee Engagement

The Airlift Team, January 5, 2016

Engaging employees in all aspects of your day-to-day business is a great way to improve productivity and morale. It’s Business Operations 101—when your employees feel invested in an outcome, they’re going to feel much more motivated to make that outcome happen. However, when you’re a small business, a startup, or simply don’t have the money to offer a free trip to Hawaii for the winning member of a sales team, what are your options? How can you support employee engagement and a rewards system that won’t break your bottom line?

The answer might be as simple as micro market vending.

A micromarket like Airlift allows you to put a healthy snack and meal option on-site at your place of business. Besides the obvious benefit (better breakfasts and lunches for your employees), you can also use this micro market as a way to provide incentives, bonuses, and office perks.

  • Provide On-Site Meal Options: You’re not a big enough organization for a cafeteria, and you can’t quite offer a per diem lunch account yet, but that doesn’t mean you can’t offer healthy alternatives to the sack lunch. With an on-site micro market, you get to operate like a big company while sticking to the budget of a small one.
  • Subsidize Your Micro Market: With Airlift, your micromarket isn’t just a payment terminal or small-scale bodega. Because we understand companies like yours and what you’re trying to achieve, we offer innovative ways for you to subsidize what’s offered. By picking up part of the tab, you can allow your employees to access low-cost and healthy foods as a “reward” for a job well done. That way, the market truly becomes a part of your organization.
  • Give the Gift of Micromarket Funds: Go one step further than subsidies by gifting Airline funds to your top employees. You can even provide them with a congratulatory message on the kiosk. It’s a cost-effective way to recognize the people in your organization and to encourage everyone to work harder next time.
  • Frictionless Payment: Airlift Accounts are pre-paid micro market vending accounts, where your employees can quickly and easily access the brain food (and sweet treats) they need to stay engaged and motivated. Checkout is as easy as a phone number + PIN. These accounts also offer $0.50 per item savings because they minimize credit card fees.
Your goal as an employer is to ensure that your people come to work every day prepared to succeed. Food can be a powerful motivator, especially when you’re talking about fresh and healthy meal options in the office setting. Our goal as a micro market vendor is to help you achieve that goal. Our payment platform is licensed by qualified vending and office coffee service companies across the US. Offering food as a way to engage your workforce more deeply in day-to-day operations might seem like an oversimplified approach, but you’d be surprised how powerful a dangling carrot (or cookie) can be.